FROM BANKING TO FILM “Icey Jace shares his journey”
For 33 year old film director Christopher “Icey Jace” Campbell watching music videos as a child was merely a hobby and never in a million years did he ever imagine the day would come where he would be behind the camera.
“Growing up in the early 90’s cable tv was a privilege I didn’t have outside of the few stations we would pick up from the neighbours”. One of those stations was B.E.T which would showcase the best hip hop and r&b videos, something Campbell found a special interest in.
After graduating Jamaica College and later Excelsior Community College (EXED) Campbell landed his first job after months of submitting applications. “I was frustrated at the time because no one seemed to be hiring but I remember getting the call from RBTT Bank now Sagicor Bank to do an interview and they were impressed. I started working shortly after but I was still searching for something I was passionate about because banking just wasn’t it”.
A year went by and as fate would have it Campbell would meet someone who would bring him closer to his true purpose. “I remember there was always this one customer who would come in with two phones in her hand and they were always ringing. Months later I found out it was Sharon Burke of Solid Agency”. After months of interning he was offered a position by Burke. “I started out doing bios for artists but in no time I basically made a name for myself there as the go to person for promotions”.
With his credentials as a go to publicist cemented after just 3 years on the job Campbell was presented with another challenge which would ultimately give him his video production credits today. “The first video camera I even held was put in my care by Sharon Burke to do endorsement videos for her Fullyloaded and after that I just couldn’t stop shooting. “I remember one-day Elephant Man to do a video drop and we ended up shooting a low budget music video that day. That was when I knew this is what I really wanted to do”. Next in line was Leftside who gave me the opportunity to do the visuals for his hit song “Phat P*nany” and that project led to me working with Baby Cham’s shortly after thanks to his tour dj Coppershaun”.
With the requests now rolling in Campbell seized the opportunity and formed his video production firm Icey Jace Film Factory. In 2010 Campbell won the Director Avante Garde award at the CariVibeTV Awards something he says is a symbol ofall his hard work and determination over the years. “Prior to that award I would often feel like the good work would go unnoticed but it shows that often times people are paying attention”.
Years later with videos for big names artists like Wayne Wonder, Spice, Ding
Dong, Bounty Killer, Beenie Man, Jah Cure, Queen Ifrica and Charly Black to his credit Campbell would again receive public accolades with two nominations at the 2017 and 2018 YVA Awards, first for Director of the Year and the next for Video Concept of the Year. “Looking back I can say a lot of what we see or do as children can shape our future”.